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How a exhibition company with its modular structure achive around 30% more rentability


Modular structure

Case Study


Company Background: XYZ Exhibition Design Company is a forward-thinking industry leader known for its innovative approach to exhibition design. With a focus on modular structures, XYZ has developed some of their own standardized 3D models, not completly, not dinamic, and no data attached to it.


At XYZ Exhibition Design Company, the current workflow entails a multi-step process.


  1. It begins with a design request accompanied by a detailed briefing of the client's needs. A designer then initiates the design process by translating these requirements into a conceptual stand design with a modular structure. However, this involves using multiple software applications, and the structure has to be re model for each project. 

  2. Additionally, a separate team member is tasked with creating a budget from scratch, meticulously detailing the pricing for each element proposed in the design plus the structure needed.

  3. Once the design is aproved, a technician takes over to generate specifications for production, how many parts of the structure will be needed for this stand plus the other elements.

Challenges Faced:


  1. Time Constraints: The traditional design process was time-consuming, often resulting in missed deadlines and rushed production schedules.

  2. Limited Capacity: With their existing workflow, could only handle a certain number of projects simultaneously, limiting their potential for growth.

  3. Costly process: Prolonged design processes and the need for multiple software licenses can significantly increase costs for the business.


Solution Implemented:


  1. Standardized 3D Models: Created a library of 3D models based on these modular structures, complete with specifications and pricing information.

  2. Integrated data System: Implemented an integrated pricing and specification system that automatically calculates costs based on selected modules and the specification for production, all form the same model.

  3. Training and Support: Providing comprehensive training and ongoing support to their team ensured smooth transition and adoption of the new workflow, saving them time to focus only in creativity and final build of the stand.

Results and Benefits:


  1. Improved Efficiency: The design process, which previously took an average 5 days to complete, was now accomplished in around 2 days, resulting in a 50% increase in efficiency.

  2. Cost Savings: By consolidating the 3D standariezed structure with its specification and pricing will short times, increasing profitability and competitiveness. One license with all in one software.

  3. Increased Client Satisfaction: Faster turnaround times, accurate pricing estimates, and customizable designs led to improved client satisfaction and strengthened relationships.

In conclusion, the implementation a automated streamline workflow for XYZ Exhibition Design Company, enabling them to overcome productivity challenges, increase efficiency, and deliver exceptional results for their clients in a very short period of time.



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